About

Hello.
I'm Francesco.

(also known as Deddì)
A Freelance Art Director and Creative Designer based in Italy with more than 10 years of experience,
always open to collaboration and ready to take on new challenges.
I create creative ATL and BTL projects, with the aim of enhancing brand and product identity. In addition to design, I develop creative concepts, content and ideas for advertising campaigns, brand identity and social media.
Throughout my career, I have collaborated with Italian and international brands such as Wired, BNL, RAI, Poste Italiane, Intralot and many others.

Passionate about calligraphy and typography, I am always open to collaboration and ready
o take on new challenges, with the aim of evolving professionally and expanding my skills.
Awards & Exhibitions
PromaxBDA Awards 2016
2nd Place @ Promax 2016 Europe “Where sport breaks the screen”
Print Campaign / Rai - 2016 / Agency: Arsenale23
Francesco Fagnoni Onlus
“Art for a Cure” by Francesco Fagnoni Onlus.
(Charity exhibition) / 2017 - Napoli, Italy
Calligrafreaks Project
“Calligrafreaks#2” by Makearte (DE).
 (European Calligraffiti Movement) 2018 - Roma, Italy
Art Direction "Biovoid - Invincible"
Best Videoclip @ Festival Internazionale del Cinema di Salerno (2025)
Best Music Video @ The Hague Film Festival (2025)
Best Music Video @ Millesimo Cairo Montenotte International Film Festival (2025)
Featured Portfolio
A selection of my best work that I am particularly fond of, where I was not only involved in the design, but also oversaw all stages of production, from concept to development, right through to delivery to the client.
Proud partner of:
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